It's Almost Go Time!

Posted on September 06, 2018 by Melissa Stephens | 0 Comments

 We're hoping to launch Haute Stacker this October! 

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Before I talk about what's it's almost time for...I thought I'd share a picture of one of my first Haute Stacker prototypes.  It's difficult to see, but this is constructed out of plastic writing pens that I cut in pieces using a steak knife, a dessert plate, a cabinet drawer knob, plastic discs, a steel rod I found in dad's garage, and super glue.  The doughnuts are from Dunkin' Donuts and I just snapped this picture while working at The Cordial Cherry.  The stacker is sitting on top of a candle holder from Hobby Lobby...LOVE that place!

Haute Stacker doughnut donut cake tower

Ok...deep breath...

My heart is so full right now...the emotions are all over the place!  Excitement, fear, joy, pride...my goodness!  It's almost time...two years ago I set out on a mission to turn an idea into a product and then try to sell it.  And, now the moment I've been preparing for.  

To be perfectly open and honest...I'm most afraid that I've missed a crucial lesson on how to execute my sales and marketing strategy.  With The Cordial Cherry...I was so naive.  I had no prior business experience...just a recipe that I knew people loved.  It seemed so simple...just make my cherries and turn over the "Open" sign...people will come in and buy things.  Fortunately, among all of my really bad business decisions, I blindly made enough good decisions that I'm still in business (whew!).  I honestly don't feel like I ever had to "sell" my cherries...I just make them as pretty as I can and people buy them!  But, with Haute Stacker...it's different.  I have to actually SELL it!  I have to market and create ads and give demonstrations and present sales pitches...oh geez...selling is NOT my thing...I'm an artist for goodness sake!  

Anyway...I'm going for it!  This summer was a disaster with manufactures.  The new steel tariffs meant unexpected higher costs for the stainless steel post which set me back a couple months.  After reaching out to and meeting with nearly a dozen steel shops, I found one...in my old childhood neighborhood in fact! Long story short...we are preparing to LAUNCH!!!  Here's the hopeful game plan...

1. I think we'll be able to start taking pre-orders by the end of September!  Watch your inbox for an email notification so you can get the Pre-Order Discount and a FREEBIE!

2. I'm headed to New York City!  I'll be conducting demos in front of event planners from all over the world...including corporate event planners from Google, Hubspot, L'Oreal and tons more!  Barbara Corcoran from Shark Tank will even be there!  The event is the first week in October...I'll be sure to post pictures and blog!

3. Planning a LAUNCH PARTY the end of October (date, time, and location TBA).  I'm hoping to have a Facebook live event so that everyone can join in.  I'll share more information as we get closer...(deep breath Missy).

Ok...so that's about it for now...there's so much to do!  

Thank you to everyone who's come in to The Cordial Cherry to see Haute Stacker up close.  Everyone has been so encouraging...I'm so grateful to my customers for all of the support for The Cordial Cherry over the last eight years.  It's because of you that I've been able to live my dream...and now to have your support on this next dream means the world to me.  

P.s.  You'll probably start noticing Facebook and Google ads...please feel free to share and comment and encourage your friends and family to follow Haute Stacker on social media and sign up for the Haute Stacker newsletter!

By for now and more to come soon!

Sign up below if you'd like an invitation to know when

Haute Stacker becomes available!

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Posted in bagel tower, cake tower, donut tower, doughnut tower, Haute Stacker, Melissa Stephens, pastry tower, stack donut, stack doughnut, wedding tower


The First Haute Stacker Commercial

Blue Ombre Doughnut Cake Tower

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The Cordial Cherry * The Shops of Legacy * 16939 Wright Plaza Ste. 143 * Omaha, NE 68130 * 402-679-3011
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